A boy playing game on mobile, another man beside him standing with money in his hand trying lured that boy (AI generated image)

Game Developers Spent $29 Billion in Mobile Ads to Gain New Players in 2023 | AppsFlyer Report

AppsFlyer, a leading platform for mobile app ad data, has released its annual report on the mobile gaming market, reported by VentureBeat. This report provides valuable insights into how game developers and marketers are spending their money to attract new users. The data is drawn from 15,000 gaming apps, each with at least 3,000 non-organic installs per month. These…

Read More