By Sagar Mankar 
In a recent interview on Xbox’s official podcast, Phil Spencer, CEO of Microsoft Gaming, shared some important insights about Microsoft’s massive acquisition of Activision Blizzard King (ABK) and its implications for the future of the gaming industry.
He also discussed Microsoft’s strategic plans in the mobile sector, emphasizing the growing importance of mobile gaming. Here are some highlights:
Why Mobile Gaming Matters
Spencer underscored the increasing importance of the mobile gaming market, noting that for Microsoft to stay relevant globally, it must establish a strong presence in this area.
“If you’re going to continue to be relevant in gaming at a global scale, you’re going to have to find a way to be relevant on the largest platform, which is mobile.”
He pointed out that the mobile platform is the largest in the gaming industry, with approximately 3 billion people around the world engaging in gaming activities. This makes it crucial for Microsoft to focus on this area.
“We’ve got to be relevant on mobile. There is no way to plot the future without being on the platform that most of the planet plays on.”
Spencer also revealed that he and Microsoft CFO Amy Hood recognized ABK as a significant player in the mobile gaming market after thoroughly evaluating the industry. This led to the record-breaking $68.7 billion deal, to make Microsoft a key player in the rapidly evolving gaming landscape.
Microsoft’s Approach to Mobile Gaming
While the acquisition of Activision Blizzard King puts Microsoft in control of some of the renowned franchises such as Candy Crush, Diablo Immortal, and Call of Duty, Spencer was quick to dispel the idea that all Microsoft franchises would be converted into mobile games.
Regarding business models, Microsoft will maintain a diverse approach, with some games continuing as traditional paid titles and others being offered as free-to-play options, depending on what best suits each game and its audience.
“It doesn’t mean I want to turn all of our franchises into mobile franchises; it doesn’t mean everything is going to go free-to-play.”
Check the full interview here:
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