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Microsoft President Soften his Tone, Now Calls UK ‘Tough But Fair’ Over Activision Deal

After harshly criticizing UK regulators last year for initially blocking Microsoft’s Activision Blizzard acquisition, Brad Smith now sings a different tune. Microsoft’s President now calls the UK Competition and Markets Authority (CMA) “tough but fair” after they ultimately approved the revised $69 billion deal. However, the antitrust watchdog didn’t appreciate Microsoft’s strong-arm tactics before conceding…

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Disturbing Tales of Bobby Kotick’s Reign of Terror at Activision Blizzard Emerge Post-Exit

Now that Bobby Kotick has officially departed his decades-long CEO throne at Activision Blizzard, the floodgates have blown open. Employees who previously feared retaliation are coming forth sharing chilling revelations of intimidation, neglect, and hostility lurking beneath Kotick’s tenured sheen. The Activision Blizzard workspace, marred by controversies, reached a boiling point during Kotick’s reign. From…

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Activision Blizzard CEO Bobby Kotick Officially Resign, Matt Booty take the Lead

With Bobby Kotick officially stepping down on December 29th, 2023, Microsoft has taken the next big step toward more closely integrating Activision Blizzard into its expanding gaming division. And one man now finds himself holding more power than ever before: Microsoft Gaming’s Matt Booty. Microsoft opted not to appoint a direct replacement for Kotick. Instead,…

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Sony Documents Reveal Growing Anxiety Over Microsoft’s “Leapfrog” Activision Acquisition

Recent leaks from a cyberattack on Insomniac Games, the developer behind Marvel’s Spider-Man 2, have revealed some juicy (and slightly scary) details about Sony’s internal thoughts on their biggest competitor, Microsoft. The “Leap Frog” That Makes Sony Nervous Remember that massive $69 billion deal with Activision Blizzard that brought Call of Duty, World of Warcraft,…

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A Frat Boy Culture No More: Activision Blizzard Pays $54 Million to Settle Sexual Harassment Lawsuit

In a significant development, Activision Blizzard, now under Microsoft’s ownership, has reached a settlement in the lawsuit filed by California’s Civil Rights Department (CRD). The lawsuit, initially filed in July 2021, alleged a toxic “frat boy” culture within the gaming giant, fostering an environment of sexual harassment and gender-based discrimination. Background of the Lawsuit The…

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Gaming Subscriptions Revenue To Reach $22 Billion By 2027, A Lucrative Market Set to Soar

In today’s world, the concept of subscription services has transcended industries, shaping the way we consume products and services. From streaming platforms to meal kits and even vehicles, the allure of hassle-free, regular payments has captivated consumers worldwide. The gaming industry is no exception, with a multitude of paid subscription services competing for players’ attention….

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Ambitious Plan of Xbox For Mobile Gaming: Microsoft Locked Next Target After Successful Acquisition of Activision Blizzard

In a recent interview on Xbox’s official podcast, Phil Spencer, the head of Xbox, provided some important insights into Microsoft’s motivations for a colossal deal between Activision and Microsoft and its future impact on the gaming industry. Emphasizing the growing significance of the mobile gaming market, Spencer highlighted the necessity for Microsoft to establish a…

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