The SEA-6 market, consisting of Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam, shows great potential for the esports industry.
According to Niko partner reports it will become a powerhouse in the global gaming industry, with a staggering projected revenue surpassing $7.2 billion by 2027.
Amidst this growth, the region is experiencing a significant surge in gaming revenue, with the year 2023 alone forecasted to yield over $5.8 billion in revenue.
According to Niko Partners, a prominent analytics firm, this upward trajectory is primarily propelled by the surging popularity of mobile gaming, which presently accounts for 66.4% of the total revenue, a figure expected to soar to 70% by 2027.
Indonesia: Leading the Gaming Market Of SEA-6
Indonesia emerges as the frontrunner in the region, with an anticipated 4% jump in the number of gamers on both PC and mobile platforms over the next five years.
A surprising fact comes from Singapore, whose mobile game revenue has surpassed that of more populous nations such as Malaysia, the Philippines, and Vietnam.
Furthermore, Thailand and Vietnam are positioned as trailblazers for mobile revenue growth, projected to achieve a remarkable 7% expansion in the coming half-decade.
Insights from Lisa Hanson
Lisa Hanson, a leading authority in the gaming industry and the CEO and President of Niko Partners, emphasizes the significant potential of the Southeast Asian market.
She asserts,
“As a mobile-first market with a huge esports fanbase, Southeast Asia offers tremendous opportunities for global game companies. Their increased presence in the region showcases how promising the Southeast Asia market is.”
Hanson also stresses the importance of understanding the cultural diversity within Southeast Asian countries, highlighting the necessity for tailored approaches that consider the uniqueness of each market.
Distinctiveness of the SEA Market
The Southeast Asian gaming market is notably distinctive due to its strategic position in other significant markets, such as China, India, Japan, South Korea, and Australia, and its diverse and multifaceted audience.
These characteristics make it an ideal choice for soft launches and beta tests, enabling developers and publishers to calculate the potential performance of their games in the broader Asian market.
Future Projections and the Implications for Investments
Niko Partners’ estimations strongly indicate that Southeast Asia will maintain its upward trajectory throughout the latter half of the decade.
This encouraging projection is likely to stimulate further investment in the region and the release of a multitude of innovative games.
In conclusion,
The SEA-6 gaming market is on the verge of an exceptional boom, driven by the high importance of mobile gaming, a diversified and enthusiastic player base, and the strategic positioning of the region in consideration of global gaming markets.
With its promising trajectory and substantial potential, the Southeast Asian gaming market presents an exciting landscape for both established and emerging players in the gaming industry.
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