By Sagar Mankar 
According to the Montreal-based loyalty app, Mistplay, RPG players are the most loyal in mobile gaming outpacing genres like Strategy, lifestyle, and action.
In the Mistplay Loyalty Index, RPGs got a rating of 75 out of 100 for their deep gameplay experiences and intricate monetization systems. This effective mix motivates players to not only spend more per transaction but also to participate more often than in other genres.
Strategy Games
Securing second place in thirteen categories, strategy games have a significant impact on both the average number of sessions per user and the total playtime.
Strong spending mechanisms, along with compelling socialization and customization options, propel user progression and competitiveness, leading to repeated purchases.
Lifestyle Games
Lifestyle games clinch the top spot for a share of spenders by day 30 and secure the third position for repeat purchases.
Designed with bite-sized, repeatable gameplay tasks, these games entice players to return multiple times daily, contributing to incremental spending as players strive to achieve their in-game aspirations.
Spending Habits
The report also delves into the habits of players, revealing that 77.3% of spenders engage with two to seven games weekly, yet only 53% allocate their spending to a single game.
Additionally, 71.7% highlight the importance of witnessing actual gameplay footage in ads when deciding to install a game.
Word of Mouth
While ads and app stores dominate game discovery, word of mouth remains a potent force. According to reports, 35% of respondents discover new mobile games through recommendations from friends and family, underscoring the impact of personal connections in the gaming community.
Updates and Player Retention
Negatively-received updates wield significant power over player retention, with 39% stating they would abandon a game if a poorly received update isn’t rectified within a week.
App Store Ratings and Reviews
Over 60% of respondents consider star ratings and written reviews crucial when contemplating a new download from the Google Play Store.
With more than 30% rating them as very important, app store feedback becomes a paramount factor in the decision-making process.
High-Value Spenders
Reports indicate that high-value spenders in mobile games, who invest more than $100, are driven by the pursuit of advancement and the aspiration to preserve in-game achievements as primary reasons for sustained engagement.
Jason Heller, Mistplay’s CEO, emphasizes,
“Player loyalty is the cornerstone of long-term success for gaming publishers. It’s a multifaceted aspect that goes beyond a single metric, and our Loyalty Index aims to provide a holistic view of what drives player allegiance.”
As the digital landscape continues to evolve, the keys to loyalty in mobile gaming are ever-changing, making adaptability and innovation the true champions in this dynamic arena.
For more information, visit the Mistplay. And remember to subscribe to Gaming Foodle for more news!
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