BTS boyband ubder agency HYBE

HYBE, Agency Behind BTS, Raises $80 Million for Gaming Expansion

HYBE, the agency behind the globally renowned K-pop band BTS, has recently increased its stake in its gaming division, HYBE IM. This happened in the Makers Fund-led investment round on Tuesday, where HYBE IM raised over $80 million in funding to bolster its gaming development and publishing capabilities. According to the Korea JoongAng Daily, HYBE IM issued 76,924 new…

Read More
aespa newjeans blackpink

What Next K-Pop and Video Games Collaboration Coming After NewJeans x PUBG?

K-pop and gaming collaborations are becoming more popular. In recent years, we’ve seen exciting partnerships between these two worlds, creating unique experiences for fans of both industries. Some notable examples include Overwatch 2 teaming up with LE SSERAFIM, PUBG joining forces with BLACKPINK, League of Legends creating the virtual K-pop group K/DA, and Fortnite featuring BTS. These collaborations always…

Read More