Mobile Game Giant Playtika Acquires SuperPlay in a Multi-Billion Dollar Deal

Publisher Playtika has announced its plan to acquire fellow Israeli gaming company SuperPlay for an initial sum of $700 million.

This deal has the potential to grow, with an “additional contingent consideration” of up to $1.25 billion if SuperPlay meets certain performance targets over the next three years.

SuperPlay was established by former Playtika employees Gilad Almog and Eyal Netzer, along with Elad Drory, who previously worked at TabTale and Rovio.

With a team of around 240 talented staff, SuperPlay has quickly made a name for itself with its hit titles Dice Dreams and Domino Dreams. In a presentation to investors, Playtika highlighted both game’s performance:

• Dice Dreams reached an annual revenue run-rate of $100 million in less than three years
• Domino Dreams achieved the same feat in under two years
• The two games combined boast 1.7 million daily active users
• In August, Dice Dreams ranked 24th and Domino Dreams ranked 90th in Sensor Tower’s US iOS top-grossing chart
• Dice Dreams is currently no. 3 in the coin looters genre, while Domino Dreams is no.1 in the board genre

Playtika also highlighted SuperPlay’s strong financial performance:

• $265 million earned in the last year
• 157% revenue growth in the past 12 months
• 85% growth in daily active users over the same period

Playtika added that Dice Dreams is expected to become Playtika’s fifth-largest revenue-generating game, while Domino Dreams will rank among the top ten.

Playtika’s CEO, Robert Antokol, expressed his enthusiasm for the acquisition, calling it a strategic fit for their company. In a letter to shareholders, Antokol stated,

“This acquisition aligns with our vision of acquiring top-tier mobile gaming companies with the potential to lead in their categories.”

He also praised SuperPlay’s focus on providing a high-quality gaming experience and building a loyal user base.

Antokol further noted that the success of SuperPlay’s founders in launching and growing their games during a challenging period for the mobile gaming industry showcases their exceptional skills.

He believes that bringing SuperPlay into Playtika’s portfolio will not only diversify their game offerings but also expand their market share.

In addition to two games in its portfolio, SuperPlay is currently working on two new mobile titles.

This deal is expected to close by the end of FY 2024 and marks Playtika’s first acquisition since buying Innplay Labs last year.

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