By Sagar V. Mankar  |
| image: Riot Games Official |
Riot Games is joining forces with HP’s gaming brands OMEN and HyperX in a massive new deal for 2024.
The multi-year partnership will see OMEN and HyperX become the exclusive technology partners for all Riot Games esports events across VALORANT, League of Legends, and Teamfight Tactics.
All Riot Events Worldwide Outfitted by OMEN and HyperX
As part of the groundbreaking collaboration, OMEN and HyperX will provide gear and tech for every Riot Games tournament globally.
This includes events like the VALORANT Champions Tour, League of Legends World Championship, and Teamfight Tactics Worlds.
Whether it’s blazing-fast HyperX peripherals or powerful OMEN rigs, competitors at Riot esports competitions will be equipped with top-tier HP hardware.
Co-Branded Marketing Campaigns and Product Development
In addition to tournament support, the partnership aims to develop innovative co-branded marketing campaigns.
Riot Games, OMEN, and HyperX will also collaborate on creating new products that elevate the gaming experience.
This presents an exciting opportunity to leverage Riot’s game expertise and HP’s technical know-how.
We could see special edition peripherals, PC components, and other gaming tech emerge from this tag team for Valorant, LoL, and Teamfight Tactics.
Riot Games President Hypes Partnership Potential
Announcing the deal at CES 2024, Riot Games President of Esports John Needham said:
“As a progressive tech leader, HP is the perfect partner with which to collaborate, and we’re very excited to share what our two teams will create for players.”
Needham also emphasized Riot’s goal of being the most player-focused gaming company.
This partnership will help achieve that by co-developing new technologies tailored specifically for Riot titles and the wider esports community.
OMEN and HyperX: Ideal Partners for Global Esports
With their established esports reputations, OMEN and HyperX are ideal partners to power Riot’s global competitions.
HyperX already has experience sponsoring VALORANT Champions Tour events.
And OMEN has been a long-time PC partner for regions like the VCT Pacific.
Now, these HP brands will provide consistent support across all major Riot esports.
It’s an end-to-end partnership spanning events, marketing, and product development – a true dream team!
Riot’s Esports Ecosystem Keeps Growing
This new HP deal expands what is already an impressive list of sponsors for Riot Games esports.
Brands like Mastercard, Red Bull, Secretlab, and Sleeper are already on board.
Add in OMEN and HyperX covering tech needs, and Riot has assembled a juggernaut lineup of partners.
It’s a powerful ecosystem that will help accelerate esports growth and enhance the experience for players and fans.