Square-Enix games

Square Enix Shareholder Question the Company’s Relationship with Sweet Baby Inc.

Square Enix, the Japanese company renowned for its RPG franchises like Final Fantasy, Dragon Quest, and Kingdom Hearts, has recently faced scrutiny after a shareholder questioned the company’s business relationship with video game consultancy firm Sweet Baby Inc. They wanted to know if Square Enix was really working with Sweet Baby Inc. and what kind…

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Is Sweet Baby Inc. Involved in Marvel’s Wolverine Video Game?

The gaming community is abuzz with rumors and concerns surrounding the highly anticipated Marvel’s Wolverine video game, currently in development by Insomniac Games. One such rumor, originating from Mark Kern, also known as Grummz on X (Noted by Comicbook)—a former lead developer for World of Warcraft and producer of Diablo 2 and Starcraft—suggests that the consulting firm Sweet Baby…

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Why Game Science Said No to Sweet Baby Inc.’s Meddling in Black Myth: Wukong

According to reports from Chinese media, Game Science, the studio behind the upcoming Black Myth Wukong, turned down Sweet Baby Inc.’s consultancy services due to an alleged $7 million price tag. The developers believed that taking services from such agenda-driven consultancy could compromise their creative vision and lead to forced inclusivity that might not align with…

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What is Sweet Baby Inc Detected Controversy: A Clash Between Representation and Creative Freedom

The gaming industry has once again found itself mired in a heated debate, this time centering around the narrative consultant group Sweet Baby Inc. and the backlash they’ve faced from certain segments of the gaming community. The controversy has reignited long-standing tensions that hark back to the infamous GamerGate movement, with some calling for the…

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