Streams Charts, a platform that tracks live streaming analytics, has partnered with streaming platform KICK to help run the KICK Road campaign for up-and-coming content creators.
The KICK Road campaign is all about giving smaller streamers a chance to shine. It’s open to creators who had fewer than 100 concurrent viewers (CCV) before April 2, offering a hefty $50,000 prize pool to reward those who can grow their audience.
The competition kicks off on April 2 and runs until May 23, 2025. Whoever racks up the most Hours Watched during this period takes home the grand prize of $20,000. On top of that, six category winners will each pocket $5,000 for leading in specific content areas: IRL streaming, Just Chatting, Respect RP (GTA), Art, Live Music, and Gaming (excluding GTA RP).
Streams Charts is stepping in to make sure everything’s on the level by providing a real-time leaderboard tracking each participant’s performance.
Nazar Babenko, product manager at Streams Charts, explained their role: “Working with KICK on KICK Road allows us to support creators by providing reliable data and insights. Our goal is to make tracking progress easy and transparent, contributing to a fair and engaging competition.”
The big reveal of the winners will happen on May 24 at DreamHack Dallas, where KICK is an official partner. They’ll announce the champions on the KICK Stage and showcase content from participants at their booth.
“KICK’s creator engagement initiatives affirm our creator-first approach to building an organic community,” said Andrew Santamaria, Business Development Manager at KICK. “The KICK Road campaign is an exciting opportunity for passionate, emerging streamers to showcase their diverse content and amplify their audience on the platform.”
Since launching in late 2022, KICK has been challenging Twitch’s dominance by offering creators a much more generous 95/5 subscription revenue split. The platform made waves in 2023 when it signed streaming stars like Felix ‘xQc’ Lengyel, Adin Ross, and Kaitlyn ‘Amouranth’ Siragusa.
Meanwhile, Streams Charts has built a reputation as a go-to data source covering multiple streaming platforms. Earlier this year, they launched MIRAI, a division focused on AI-driven influencer marketing services.
By focusing on emerging creators rather than just established names, KICK is investing in growing its community from the ground up while giving newcomers a shot at breaking through.
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