By Sagar V. Mankar 
In a significant move, Riot Games, the renowned gaming company behind popular esports titles like League of Legends, Valorant, and Teamfight Tactics, has appointed David Mulhall as its new global head of esports partnerships and business development.
This strategic decision aims to further strengthen Riot’s esports ecosystem and drive the company’s ongoing efforts to forge innovative partnerships with leading brands worldwide.
Who is David Mulhall?
David Mulhall is a seasoned sports sponsorship executive with an impressive track record in the industry.
Prior to joining Riot Games, Mulhall held prominent roles at various sports organizations, including the Sacramento Kings NBA team and its NBA 2K esports team, the Kings Guard.
He has also held executive positions at Wests Tigers Rugby League Football, Supercars, and the Canterbury-Bankstown Bulldogs.
Mulhall’s diverse background in professional sports and his experience in forging successful partnerships with brands make him an ideal candidate to lead Riot’s global esports partnership efforts.
What are Mulhall’s New Responsibilities?
In his new role as the global head of esports partnerships and business development, Mulhall will be tasked with the following key responsibilities:
- Building New Partnerships: Mulhall will lead a dedicated global team responsible for securing new brand partnerships and sponsorships for Riot’s esports ecosystem, including League of Legends Esports (LoL Esports), Valorant Champions Tour (VCT), and Teamfight Tactics Esports (TFT Esports).
- Fostering Existing Relationships: Mulhall will be responsible for continuing to nurture and expand Riot’s existing partnerships with prominent brands such as Mastercard, Red Bull, AWS, HP, and HyperX.
- Integrating Partners into Broadcasts and Events: Mulhall will ensure that new and existing partners are seamlessly integrated into Riot’s esports broadcasts and events, enhancing the overall fan experience.
Key Highlights of Mulhall’s Appointment
The appointment of David Mulhall for the Esports Partnership position has several key highlights:
- Strengthening Riot’s Esports Ecosystem: Mulhall’s appointment underscores Riot’s commitment to further strengthening its esports ecosystem by securing lucrative and innovative partnerships that can drive growth and improve the player and fan experience.
- Expanding Global Reach: With Mulhall at the helm, Riot aims to bolster its global partnerships, ensuring that its esports events and broadcasts can reach a wider audience and offer enhanced value to its partners worldwide.
Sources: Esports Advocate