Mobile games publisher Playtika plans to spend between $300 million and $450 million on smaller acquisitions over the next three years. The company announced this during its recent investor call covering the fourth quarter and full-year results for 2024.
According to Craig Abrahams, Playtika’s president and CFO, these funds will target “bolt-on” acquisitions – smaller purchases that complement their existing business. This announcement comes after Playtika recently bought SuperPlay, the developer behind popular games Dice Dreams and Domino Dreams, in a deal worth up to $1.95 billion last November.
The company’s direct-to-consumer (D2C) revenue grew by 8.6% compared to the previous year, reaching $694 million in 2024. This sales channel, where players purchase directly from Playtika rather than through app stores, makes up about a quarter of the company’s total revenue.
For the full year 2024, Playtika generated $2.5 billion in revenue, which was slightly down (0.7%) from 2023. The company’s profits took a bigger hit, with net income falling 31% to $162.2 million.
The fourth quarter showed mixed results. Revenue increased by 1.9% to $650.3 million compared to the same period in 2023. However, instead of making a profit, the company reported a $16.7 million loss for the quarter.
Playtika’s player statistics show they had 339,000 average daily paying users across all their games in Q4, up 10.8% from the previous year. The company saw growth in casual games (up 11.3%) while their social casino games declined by 10%.
Looking at specific games, Bingo Blitz performed well with revenue increasing 5.8% to $159.1 million in Q4. However, Slotomania sales dropped 13.5% to $118.4 million, and Solitaire Grand Harvest fell 4.3% to $72.5 million.
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