By Sagar Mankar 
The mobile gaming market is experiencing an incredible boom, with global revenues expected to hit a staggering $98.7 billion this year. Asia stands at the forefront of this growth, contributing $65 billion to the total revenue, according to the latest findings from Xsolla’s Autumn 2024 State of Play report.
This surge isn’t limited to traditional gaming powerhouses, as regions like Africa, Latin America, and the Middle East are quickly becoming important players in the mobile gaming scene.
Here are the key highlights from the report:
Global Market
- Global mobile gaming revenue is projected to reach $98.7 billion in 2024
- Asia dominates the market with $65 billion in revenue
- New regions emerging as key players: Africa, Latin America, and the Middle East
Consumer Behavior & Shopping Patterns
- 77% of players make purchases through webshops
- Direct-to-consumer online stores showing increasing popularity
- Casual and hybrid-casual games account for 60% of in-app purchases
Women in Gaming
One of the most significant shifts in the gaming world is the rising influence of women gamers. The report reveals:
- 87% of women play mobile games weekly
- 64% make in-app purchases
- 46% of female gamers play on Nintendo Switch
This trend has caught the attention of gaming companies, who are now creating more inclusive content to cater to this growing demographic.
United States Market Performance
- $47.3 billion revenue in 2023
- 12.3% year-over-year growth in the first half of 2024
- $13.3 billion player spending in H1 2024
- Projected to reach 182 million mobile gamers by 2027
The U.S. market’s strength is further evidenced by its dominance in top-grossing games, with seven out of the world’s top 10 highest-earning games finding their most lucrative audience in the United States across both App Store and Google Play platforms.
Future Technology Trends
1. Microsoft Cloud Gaming Service:
- Current revenue: $50 million (2021)
- Projected revenue: $450 million by 2026
2. VR/AR Payment Adoption:
- 17% plan to adopt within the next two years
- 28% cite the knowledge gap as the main barrier
This comprehensive overview of the gaming industry reveals a sector that’s not just growing in terms of revenue but also evolving to become more inclusive and technologically advanced.
Berkley Egenes, Xsolla’s chief marketing and growth officer, emphasizes the importance of educational initiatives in shaping the gaming industry’s future. These educational programs are crucial in bridging the skills gap and empowering a new generation of creators from diverse backgrounds.
You can view the complete report on the official website and subscribe to Gaming Foodle for more news from the gaming industry.
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