By Sagar V. Mankar KRAFTON India, the makers of BATTLEGROUNDS MOBILE INDIA (BGMI), have achieved an extraordinary milestone by securing 25 shortlists at the prestigious 2024 Kyoorius Creative Awards. Known as one of the most respected accolades in India’s advertising, marketing, and communications industries, this recognition highlights KRAFTON’s dedication to creativity, innovation, and community-driven campaigns.
Over the past year, KRAFTON’s in-house marketing team, in collaboration with their agency partners, has launched several groundbreaking campaigns. These initiatives have not only pushed the boundaries of creativity but also successfully engaged with the gaming community on a deeper level. The acknowledgment at the Kyoorius Awards reflects the team’s ability to create content that strikes a chord with their audience while strengthening the connection between the BGMI brand and its players.
BGMI Ki Boli Campaign Steals the Spotlight
Among the shortlisted campaigns, “BGMI Ki Boli” stands out as a remarkable initiative. It has been recognized in multiple categories, including Branded Content, Experiential & Activations, Community, Contests & Games, and Online Experiences. This campaign celebrates the unique language and culture that has organically developed within the BGMI community.
The campaign went beyond traditional digital advertising, evolving into an interactive experience through the “BGMI Ki Boli Challenge.” Players were invited to participate, uncover hidden clues, and actively engage with the campaign, fostering a sense of belonging and shared identity.
Other Standout Campaigns
In addition to BGMI Ki Boli, several other campaigns earned recognition across various categories. Notable mentions include “Easter Egg,” “Don’t Care to Share,” “Wear Your Cred,” “Jiggle Wiggle,” and “India Ki Heartbeat.” Each campaign brought something unique to the table, highlighting the diverse community of BGMI players and celebrating their passion for the game.
Leadership Speaks
Srinjoy Das, Associate Director of Marketing at KRAFTON India, expressed his excitement about this landmark achievement. He stated, “We are thrilled to have KRAFTON’s campaigns securing 25 shortlists at the 2024 Kyoorius Creative Awards across such diverse categories. This achievement reflects the dedication of our team and the creative brilliance of our agency partners. We owe our success to the unwavering support of our fanbase, and we’re excited to bring even more innovative campaigns in 2024.”
KRAFTON’s Legacy of Excellence
KRAFTON India has consistently set new benchmarks in gaming marketing. The “Game Responsibly” campaign for BGMI previously won a Bronze Lion at the Cannes Lions Awards in 2022, reinforcing the brand’s commitment to responsible gaming and innovative marketing strategies.
With these accolades, KRAFTON India continues to lead the way in blending creativity, technology, and community engagement, setting a gold standard for gaming brands in India.
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Sources: Official Press Release from KRAFTON India.