By Sagar V. Mankar 
KRAFTON, the company behind the successful battle royale game PUBG: Battlegrounds, has unveiled its comprehensive business strategy for 2025 and beyond during its 113th KRAFTON LIVE TALK (KLT) session held on January 16.
CEO Kim Chang-han presented the company’s vision for the next five years, with a strong emphasis on expanding its franchise intellectual property (IP) portfolio.
Three Pillars of Growth
The company’s strategic plan rests on three main initiatives:
1. Increased Self-Production Investment
- Expansion of 14 creative studios
- Focus on new project development (currently inZOI, Palworld Mobile in work)
- Enhanced talent acquisition efforts (like they did with Tango Gameworks)
- Building scalable franchise IPs (as they said in their financial results that they looking for a $1 billion franchise, and to make PUBG a $10 billion franchise in the next few years)
2. Publishing Expansion
- Implementation of second-party publishing (2PP) (here publishers work with developers closely through a joint venture)
- Licensing opportunities across platforms covering PC, mobile, and console (recently told Bloomberg that they allocated $136 million for major acquisitions and expansion initiatives)
3. Resource Management Enhancement
- Streamlined studio management system
- Optimized resource allocation
- Improved creative discovery process
- Better production and commercialization efficiency
CEO Kim Chang-han emphasized that 2025 marks the beginning of KRAFTON’s new era. He expressed confidence in launching successful new projects and securing a franchise IP that will follow the legacy of ‘PUBG: Battlegrounds.’ This approach, he stated, will pave the way for consistent growth and increased corporate value.
Source: koreajoongangdaily