By Sagar V. Mankar 
Capcom, a renowned game development company, is experimenting with generative AI to streamline some aspects of its game development process. With several projects in the pipeline, the company is looking for innovative ways to cut costs and improve efficiency without compromising quality. Kazuki Abe, Capcom’s technical director, recently discussed these advancements in an interview with Google Cloud Japan, shedding light on the company’s approach to integrating AI in creative workflows.
Generative AI has been a hot topic in the tech world, generating both excitement and skepticism. While some developers view it as a tool to reduce repetitive tasks, others worry it may stifle creativity. In Capcom’s case, the focus has been on using AI for brainstorming and generating ideas rather than replacing core creative roles. Abe explained that developing unique designs for in-game objects, such as televisions or other props, is a labor-intensive process. Each object requires distinct designs, logos, and details, even for items that might not make it into the final product.
To address this challenge, Abe has developed a prototype system that utilizes advanced generative AI models, including Google’s Gemini Pro, Gemini Flash, and Imagen. These AI models analyze game design documents and generate ideas for in-game items and environments. The system refines its suggestions based on predefined criteria, providing developers with a more efficient way to handle the overwhelming volume of proposals required for modern games. Internal teams at Capcom have reportedly praised this system for its ability to save time and enhance the overall workflow.
Despite its promising results, Capcom’s use of generative AI is currently “limited” to ideation for in-game environments and objects. Key aspects such as gameplay mechanics, character designs, and storylines remain in the hands of human developers. This cautious approach reflects the ongoing debate surrounding AI in the gaming industry. Many developers and gamers fear that over-reliance on AI might dilute the creativity and uniqueness that define great games.
The gaming industry has seen other examples of AI adoption in recent years. Companies like EA and Activision have integrated AI tools into their workflows, sometimes facing backlash for their implementation. However, Capcom’s method appears to focus on complementing human creativity rather than replacing it, with the goal of reducing development costs and time while maintaining high standards of quality.
As Capcom continues to experiment with AI, its progress will likely influence how other studios approach this technology. Recently, Krafton unveiled a new AI feature called Co-Playable Characters (CPCs) designed to act, respond, and strategize like human teammates in PUBG and upcoming sim game inZOI.
Sources: Google Cloud Japan Interview with Kazuki Abe.