By Sagar V. Mankar 
Apple has reportedly halted production of its high-end Vision Pro headset, priced at approximately £3,500, due to slow sales and excess inventory. This news originates from a report by The Information, which has now been confirmed by other media outlets, like Kotaku & MacRumors.
According to reports, Apple’s component suppliers had delivered enough parts to manufacture over 500k Vision Pro units by October 2024. However, sales figures indicate only about 370k units were actually sold, leaving tens of thousands of unused components stockpiled in warehouses.
This production slowdown aligns with an earlier report from the Financial Times, which suggested Apple had already scaled back its internal sales targets. Initial projections estimated at least one million units would be sold in 2024, but those expectations were significantly reduced due to manufacturing challenges.
One of the major hurdles Apple faced was producing the Vision Pro’s advanced micro-OLED displays for each eye and the outward-facing lens. These intricate components proved difficult to manufacture at scale, contributing to slower production and higher costs.
The Vision Pro’s steep price tag, which is nearly ten times higher than Meta’s Quest VR headsets, has also been a significant barrier for potential buyers. The premium pricing placed the device out of reach for many VR enthusiasts and casual consumers, limiting its market appeal.
Despite these challenges, Apple has hinted at plans to develop follow-up devices. Reports suggest a more affordable version of the Vision Pro could be in the pipeline, potentially aimed for release by the end of 2025.
Sources: The Information, Kotaku, Financial Times, MacRumors.